2024
“SNACK IT UP” LAUNCH CAMPAIGN
Marketing
Launch Event Campaign
Know More
Launch a completely new ready-to-cook snack category and make healthy snacking feel fun, youthful, and massy, not boring health food.
The Challenge
Saffola wanted to launch Soya Bhurji as a modern, protein-rich snack for younger India.
The challenge was simple but healthy food often feels functional and boring.
The brand needed a launch campaign that could:
Make healthy snacking exciting
Build instant product awareness
Create high on-ground engagement
Feel youthful, social, and culturally rooted
The campaign was designed around turning the launch into a fun snack culture experience instead of a traditional FMCG product showcase.
The Idea
We created: "Snack it Up"
A high-energy experiential campaign inspired by Indian street-snacking culture.
The visual language blended:
Indian doodles
Regional snack culture
Bright festival-inspired colors
Interactive food storytelling
Youth-first aesthetics
The experience was designed like a modern Indian snack festival where consumers could interact, click pictures, participate, and experience the product in a highly engaging way.
To amplify recall and visibility, the campaign was planned with celebrity integration and public engagement moments featuring:
Celebrity chef collaborations
Influencer interactions
Live participation experiences
Community cooking engagement
The entire ecosystem was designed to feel social-media-friendly and highly photographable.
Execution
The campaign was executed as a 360° launch environment featuring:
Large-format branded stage setup
Interactive “Snacks Bar” experience zone
Experiential activity booths
Entry branding & walkthroughs
Regional illustration system
Product storytelling touchpoints
Social-media-friendly installations
Community participation spaces
Every visual element followed one cohesive design language to make the launch instantly recognizable and scalable.
The event design also used modular color-block structures and playful installations to create a youthful environment while keeping the product at the center of the experience.
Conclusion
The campaign successfully transformed Saffola Soya Bhurji from just another healthy product into a fun, modern snack brand experience.
Key Highlights
360° experiential launch ecosystem
8+ branded touchpoints designed
Multi-zone engagement experience
Large-format event branding system
High-footfall participation setup
Social-first visual environment
End-to-end experiential creative direction
The launch helped position Saffola Soya Bhurji as:
A culturally relevant, youth-focused healthy snacking brand.
More Works
©2026
2024
“SNACK IT UP” LAUNCH CAMPAIGN
Marketing
Launch Event Campaign
Know More
Launch a completely new ready-to-cook snack category and make healthy snacking feel fun, youthful, and massy, not boring health food.
The Challenge
Saffola wanted to launch Soya Bhurji as a modern, protein-rich snack for younger India.
The challenge was simple but healthy food often feels functional and boring.
The brand needed a launch campaign that could:
Make healthy snacking exciting
Build instant product awareness
Create high on-ground engagement
Feel youthful, social, and culturally rooted
The campaign was designed around turning the launch into a fun snack culture experience instead of a traditional FMCG product showcase.
The Idea
We created: "Snack it Up"
A high-energy experiential campaign inspired by Indian street-snacking culture.
The visual language blended:
Indian doodles
Regional snack culture
Bright festival-inspired colors
Interactive food storytelling
Youth-first aesthetics
The experience was designed like a modern Indian snack festival where consumers could interact, click pictures, participate, and experience the product in a highly engaging way.
To amplify recall and visibility, the campaign was planned with celebrity integration and public engagement moments featuring:
Celebrity chef collaborations
Influencer interactions
Live participation experiences
Community cooking engagement
The entire ecosystem was designed to feel social-media-friendly and highly photographable.
Execution
The campaign was executed as a 360° launch environment featuring:
Large-format branded stage setup
Interactive “Snacks Bar” experience zone
Experiential activity booths
Entry branding & walkthroughs
Regional illustration system
Product storytelling touchpoints
Social-media-friendly installations
Community participation spaces
Every visual element followed one cohesive design language to make the launch instantly recognizable and scalable.
The event design also used modular color-block structures and playful installations to create a youthful environment while keeping the product at the center of the experience.
Conclusion
The campaign successfully transformed Saffola Soya Bhurji from just another healthy product into a fun, modern snack brand experience.
Key Highlights
360° experiential launch ecosystem
8+ branded touchpoints designed
Multi-zone engagement experience
Large-format event branding system
High-footfall participation setup
Social-first visual environment
End-to-end experiential creative direction
The launch helped position Saffola Soya Bhurji as:
A culturally relevant, youth-focused healthy snacking brand.
More Works
©2026
2024
“SNACK IT UP” LAUNCH CAMPAIGN
Marketing
Launch Event Campaign
Know More
Launch a completely new ready-to-cook snack category and make healthy snacking feel fun, youthful, and massy, not boring health food.
The Challenge
Saffola wanted to launch Soya Bhurji as a modern, protein-rich snack for younger India.
The challenge was simple but healthy food often feels functional and boring.
The brand needed a launch campaign that could:
Make healthy snacking exciting
Build instant product awareness
Create high on-ground engagement
Feel youthful, social, and culturally rooted
The campaign was designed around turning the launch into a fun snack culture experience instead of a traditional FMCG product showcase.
The Idea
We created: "Snack it Up"
A high-energy experiential campaign inspired by Indian street-snacking culture.
The visual language blended:
Indian doodles
Regional snack culture
Bright festival-inspired colors
Interactive food storytelling
Youth-first aesthetics
The experience was designed like a modern Indian snack festival where consumers could interact, click pictures, participate, and experience the product in a highly engaging way.
To amplify recall and visibility, the campaign was planned with celebrity integration and public engagement moments featuring:
Celebrity chef collaborations
Influencer interactions
Live participation experiences
Community cooking engagement
The entire ecosystem was designed to feel social-media-friendly and highly photographable.
Execution
The campaign was executed as a 360° launch environment featuring:
Large-format branded stage setup
Interactive “Snacks Bar” experience zone
Experiential activity booths
Entry branding & walkthroughs
Regional illustration system
Product storytelling touchpoints
Social-media-friendly installations
Community participation spaces
Every visual element followed one cohesive design language to make the launch instantly recognizable and scalable.
The event design also used modular color-block structures and playful installations to create a youthful environment while keeping the product at the center of the experience.
Conclusion
The campaign successfully transformed Saffola Soya Bhurji from just another healthy product into a fun, modern snack brand experience.
Key Highlights
360° experiential launch ecosystem
8+ branded touchpoints designed
Multi-zone engagement experience
Large-format event branding system
High-footfall participation setup
Social-first visual environment
End-to-end experiential creative direction
The launch helped position Saffola Soya Bhurji as:
A culturally relevant, youth-focused healthy snacking brand.
More Works
©2026