2023-24
Just Tap Tap Tap - Bank of Baorda
360° Campaign
BFSI
Know more
Just Tap Tap Tap was a 360° campaign created for Bank of Baroda’s bob World app, a platform offering 250+ financial and non-financial services to millions of users across India. The objective was to reposition bob World from a traditional banking app to a fast, everyday digital companion for a younger generation constantly on the move.
Instead of talking about features individually, the campaign simplified the entire banking experience into one familiar behaviour: Just Tap Tap Tap.
Problem
I led the project from initial visioning to brand persona development, building an identity system that could express the brand’s core promise: globally sourced, thoughtfully curated, always fresh. The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Execution
We created a high-energy jingle-led campaign built around repetitive tapping actions that instantly connected with mobile-first users. The film moved through multiple real-life situations showing how people could complete everyday banking tasks without interruptions to their routine.
The campaign was amplified through a full 360° rollout including TVC, digital films, social media, outdoor, transit media, influencer integrations, audio platforms, and on-ground activations. The phrase “Just Tap Tap Tap” became the campaign hashtag, sonic identity, and recall device across every touchpoint.
The communication also highlighted bob World’s four key pillars: Save, Invest, Shop, and Borrow, while seamlessly integrating services like fund transfers, digital savings accounts, merchant payments, loans, travel bookings, FASTag, cards, and bill payments.
Outcome
The campaign helped strengthen bob World’s positioning as a modern digital banking ecosystem designed for speed, simplicity, and convenience. By turning complex banking services into one relatable mobile behaviour, the campaign made the platform feel more accessible and culturally relevant for younger audiences.
The mnemonic-led approach created strong brand recall across platforms and helped simplify communication for a platform offering 250+ services under one digital ecosystem. The campaign also contributed towards increasing awareness for bob World as Bank of Baroda’s preferred digital banking channel while supporting wider engagement across both digital and traditional media touchpoints.
More Works
©2026
2023-24
Just Tap Tap Tap - Bank of Baorda
360° Campaign
BFSI
Know more
Just Tap Tap Tap was a 360° campaign created for Bank of Baroda’s bob World app, a platform offering 250+ financial and non-financial services to millions of users across India. The objective was to reposition bob World from a traditional banking app to a fast, everyday digital companion for a younger generation constantly on the move.
Instead of talking about features individually, the campaign simplified the entire banking experience into one familiar behaviour: Just Tap Tap Tap.
Problem
I led the project from initial visioning to brand persona development, building an identity system that could express the brand’s core promise: globally sourced, thoughtfully curated, always fresh. The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Execution
We created a high-energy jingle-led campaign built around repetitive tapping actions that instantly connected with mobile-first users. The film moved through multiple real-life situations showing how people could complete everyday banking tasks without interruptions to their routine.
The campaign was amplified through a full 360° rollout including TVC, digital films, social media, outdoor, transit media, influencer integrations, audio platforms, and on-ground activations. The phrase “Just Tap Tap Tap” became the campaign hashtag, sonic identity, and recall device across every touchpoint.
The communication also highlighted bob World’s four key pillars: Save, Invest, Shop, and Borrow, while seamlessly integrating services like fund transfers, digital savings accounts, merchant payments, loans, travel bookings, FASTag, cards, and bill payments.
Outcome
The campaign helped strengthen bob World’s positioning as a modern digital banking ecosystem designed for speed, simplicity, and convenience. By turning complex banking services into one relatable mobile behaviour, the campaign made the platform feel more accessible and culturally relevant for younger audiences.
The mnemonic-led approach created strong brand recall across platforms and helped simplify communication for a platform offering 250+ services under one digital ecosystem. The campaign also contributed towards increasing awareness for bob World as Bank of Baroda’s preferred digital banking channel while supporting wider engagement across both digital and traditional media touchpoints.
More Works
©2026
2023-24
Just Tap Tap Tap - Bank of Baorda
360° Campaign
BFSI
Know more
Just Tap Tap Tap was a 360° campaign created for Bank of Baroda’s bob World app, a platform offering 250+ financial and non-financial services to millions of users across India. The objective was to reposition bob World from a traditional banking app to a fast, everyday digital companion for a younger generation constantly on the move.
Instead of talking about features individually, the campaign simplified the entire banking experience into one familiar behaviour: Just Tap Tap Tap.
Problem
I led the project from initial visioning to brand persona development, building an identity system that could express the brand’s core promise: globally sourced, thoughtfully curated, always fresh. The design language reflected origin, nature, and vibrance, designed not just to stand out on the shelf, but to resonate with conscious consumers across touchpoints.
Execution
We created a high-energy jingle-led campaign built around repetitive tapping actions that instantly connected with mobile-first users. The film moved through multiple real-life situations showing how people could complete everyday banking tasks without interruptions to their routine.
The campaign was amplified through a full 360° rollout including TVC, digital films, social media, outdoor, transit media, influencer integrations, audio platforms, and on-ground activations. The phrase “Just Tap Tap Tap” became the campaign hashtag, sonic identity, and recall device across every touchpoint.
The communication also highlighted bob World’s four key pillars: Save, Invest, Shop, and Borrow, while seamlessly integrating services like fund transfers, digital savings accounts, merchant payments, loans, travel bookings, FASTag, cards, and bill payments.
Outcome
The campaign helped strengthen bob World’s positioning as a modern digital banking ecosystem designed for speed, simplicity, and convenience. By turning complex banking services into one relatable mobile behaviour, the campaign made the platform feel more accessible and culturally relevant for younger audiences.
The mnemonic-led approach created strong brand recall across platforms and helped simplify communication for a platform offering 250+ services under one digital ecosystem. The campaign also contributed towards increasing awareness for bob World as Bank of Baroda’s preferred digital banking channel while supporting wider engagement across both digital and traditional media touchpoints.
More Works
©2026